Greyfriars

Greyfriars

Greyfriars, one of the UK's largest town centre brownfield sites, represents a significant urban regeneration project transforming a key area within Northampton. This mixed-use development is revitalising a previously underutilised site, delivering a dynamic hub that blends residential, commercial, and leisure spaces.

Positioned to enhance Northampton's urban landscape, Greyfriars aims to create a vibrant destination, contributing to the ongoing regeneration of Northampton and offering a modern, sustainable living and working environment..

Key features include:

  • Mixed-use development: Combining residential, commercial, and leisure spaces.
  • Town centre regeneration: Revitalising a key area within Northampton.
  • Pedestrian-friendly design: Enhancing community connectivity and accessibility.
  • Contribution to Northampton's urban landscape: Modernising the town centre.
Visuals of the branding and content produced for the campaign.

Our Role

Leveraging powerful branding, PR, and interactive digital tools, Deetu ignited the passion within a wider audience to transform the “mouth of hell”. This united the communities of Northampton, empowering them to shape the heart of their town.

Enhancing community voice

Through a multi-stage engagement, Stage One enabled the opportunity to hear from local people. Inviting their ideas to the table helped inform the design moving forward.

Evolving the story, Stage Two reflected on feedback from the first stage, its influence on the plans, taking users on an interactive journey through the site to show how Greyfriars could transform over the coming years.

An extensive communication campaign pulled in a significant audience, with a combined 601 online consultation hours, equivalent to 15 full days of in-person events.

Reaching far and wide

Deetu utilised billboards, shopfront posters, Instagram posts, Spotify adverts, and SMS texts. They worked with West Northampton Council’s communications team to ensure every corner of the town had the opportunity to be informed on transforming Greyfriars.

By the end of the exercise, Deetu successfully engaged over 2,500 respondents, an astounding 500% increase in response rates compared to previous town-wide consultations, proving our methods resonated widely. With participation across all age groups and backgrounds, a genuinely representative spectrum of Northampton’s voices was heard.

Not just digital

To make Greyfriars accessible to all, Deetu held a public showcase at the Grosvenor Shopping Centre. 3D models, artist renderings, and interactive displays facilitated a mass of valuable discussions. Over 680 members of the community visited us, celebrating the future of Greyfriars.

Read more about Greyfriars on Deetu's website.