NOTTINGHAM STUDENTS TAKE ON THE BWB CHALLENGE AT THINKUBATOR 2018
23 November 2018
BWB Consulting was one of 30 companies who set a real-life challenge for business students at Nottingham Trent University’s sixth annual Thinkubator last week. The event saw teams made up of undergraduate and postgraduate students being presented with a problem faced by a local business and then given 3 hours to research, analyse and evaluate before presenting their solutions.
BWB Associate Director David Radley set his team the challenging task of conducting market analyses and assessing new sectors that BWB are considering breaking into. He said: “The students really excelled and delivered an impressive presentation that tackled the challenges presented. They assessed our competition and provided a fresh perspective on existing and new markets. They also found novel ways we could utilise BWB’s digital start-up Deetu to gain a foothold in the new sectors”.
David further noted his intention to maintain and build upon his relationship with Nottingham Business School. He said: “The challenges of 2018 that the UK has faced, ranging from economic challenges to governance issues, raises the importance of the engineering industry embracing the collective knowledge of business schools. While companies need to run a successful day-to-day business, they should use the valuable resources within these schools to work towards a sustainable managed businesses that focuses on long termism and all their stakeholders”.
Thinkubator is the only event of its kind in Europe and since its launch in 2013, students have addressed more than 200 challenges submitted by businesses from across the UK.
Professor Baback Yazdani, Dean of Nottingham Business School at Nottingham Trent University, said: “At NBS, collaboration between our students and the business world is very important. Thinkubator gives both parties the chance to benefit from their respective knowledge and experience. Those who come to us for advice receive fresh ideas and advice which can have a significant impact on their bottom line. For our students, this is part of the personalised experience we offer them. They work on real-life situations which match their interests and they learn from the problems the business community is currently facing.”