Nottingham’s Trent Basin Waterside engagement shortlisted for national Planning Award
22 April 2021
We’re delighted to announce that the Trent Basin Waterside engagement exercise, led by Deetu, has been recognised by Planning Awards 2021 with a nomination for the stakeholder engagement in planning award category.
Deetu, BWB’s digital and data innovation hub, worked alongside Trent Basin developer Blueprint to provide a once in a lifetime opportunity to shape the urban regeneration of Nottingham’s waterside. This led to a revolutionary, digital-first stakeholder engagement exercise that demonstrated meaningful participation – increasing by 1500% with an overall approval rate of 94%.
At the core of this engagement strategy was a series of digital tools adapted to reflect each specific audience’s required language complexity and technical understanding. A virtual consultation room and drop-in sessions complemented the extensive online guided masterplan walkthrough, which used interactive state of the art visuals, CGIs, audio commentary and fly-through 360° digital flows.
Creating a sense of social wellbeing was key within engagement, combining innovative interactive tools and powerful data analytics to reach a remarkably diverse audience. This alternative to traditional engagement methodology allowed real community evidence to influence its design with Trent Basin now set to be the heart of this new community, designed to meet their current and future needs.
“Myself and the team at Deetu are thrilled to have been shortlisted for this award,” said Josh Dickerson, Associate at Deetu and Engagement Project Lead. “The project provided us with the opportunity to put in practice the art of the possible when it comes to exemplar digitally-led engagement.”
Blueprint Chief Executive Samantha Veal added: “This engagement exercise allowed us to reach a far greater audience than our traditional approach, including a much wider demographic. Because of this, the feedback is far richer, and the outcome is a better development proposal which reflects a truly representative range of needs and viewpoints.”